Wraps for the World

Wraps for the World was the advertising campaign for Roots Wraps, the Fall 2022 seasonal item from Roots Natural Kitchen - a salad and grain bowl restaurant based in Charlottesville, Virginia. Wraps were introduced as a replacement for the usual seasonal bowl. The campaign was marketed with an emphasis on the easy transferability of fan-favorite bowls to wraps. 

I wrote the promotional ads for Roots Wraps, which were featured in all of our print ads and social media channels, as well as the Roots Mobile Ordering app.